Analytical

Taylor Fry Analytics

Are you getting the intelligence you need to run your business to deliver optimal results? Did you know that valuable insights can be obtained from a thorough statistical modelling?

How do you formulate your market strategy? Taylor Fry goes deep into customer data, often with surprising results. Mining your customer data can help to refine your marketing strategy. Identify the customers that will deliver the most value. Predict which customers will react positively to cross-selling. Find out which form of communication - post, email, phone, print media - gives you the best result.

Business managers need to know the best pricing strategy to return the best outcomes in terms of profitability and business volume. What will get you ahead of your competitors? How does this integrate with the marketing strategy?

Department managers need to know where best to allocate limited resources - what will achieve more for less?

Taylor Fry Analytics (TFA) is a division of Taylor Fry that specialises in the provision of custom-built solutions that fit your business exactly, as seen in this case study. Our team has extensive technical knowledge and experience in portfolio optimisation, business modelling, resource optimisation, performance monitoring and general insurance pricing. Taylor Fry Analytics also emphasises knowledge transfer. Our aim is to deliver both the solution and the in-house knowledge to maintain and use it.